It is often said that the top athletes aren't necessarily those with the most talent or ability, but rather those with the most commitment, discipline and focus.
Or that the most successful products aren't necessarily the best in their class, but those that are best positioned relative to their target market.
Many people still wonder how George W. Bush could get re-elected in 2004. As a marketer, I believe he was the lesser of 2 competing products (John Kerry was the other), but Bush benefited from a much smarter and more effective marketing campaign. And frankly the Democrats could have come up with a better product to start with, Kerry was less than inspiring.
As I watch the Democratic side play out their self-absorbed soap-opera in this campaign, I can't help but think we're going to watch history repeat itself. This time they have strong candidates, but they're busy being 'right', and exceedingly pleased at the sound of their own voices. In the meantime they are degrading the brand value of their product and failing to address the fundamental needs of their customers.
Whoever gets the Democratic nod for November is likely to win the 'blue' states John Kerry and Al Gore had already won in the last 2 elections. But to win the 'red' states and their electoral votes that got Bush re-elected in 2004, they're going to need focus and a motivated electorate. Two things that are less and less likely as long as they keep washing their dirty laundry in public...
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